Win in AI-powered search

Generative Engine Optimization (GEO) that ensures your brand appears when AI assistants answer questions about your industry.

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The future of search is AI

ChatGPT, Perplexity, Google AI Overviews, and Claude are changing how people find information. If you're not optimized for AI search, you're invisible to a growing segment of your audience.

Why Operst

Pioneering GEO agency

First movers in GEO

We've been optimizing for AI search since the beginning

AI platform expertise

Deep understanding of how ChatGPT, Perplexity, and Claude work

Entity optimization

Ensure AI systems correctly understand your brand

Citation strategy

Build authoritative sources that AI platforms reference

Content for AI

Format content so AI can easily parse and cite it

Monitoring & tracking

Track how AI platforms mention and represent your brand

Services

GEO services

AI Search Audit

See how AI platforms currently represent your brand

Entity Optimization

Ensure correct brand understanding across AI systems

Content Optimization

Structure content for AI comprehension and citation

Citation Building

Create authoritative sources AI platforms reference

Knowledge Graph

Strengthen your presence in knowledge graphs

Monitoring

Track AI search appearances and brand mentions

First

GEO Agency

85%

AI Citation Rate

3x

AI Visibility Lift

50+

GEO Clients

"We had no idea how often AI assistants were mentioning our competitors but not us. Operst fixed that - now we show up in ChatGPT responses consistently."

Rachel Kim, CMO at InnovateTech

Frequently asked questions

Generative Engine Optimization (GEO) is the practice of optimizing your online presence so AI platforms like ChatGPT, Perplexity, and Claude accurately understand and reference your brand when answering relevant queries.

While SEO focuses on ranking in traditional search results, GEO focuses on being cited and mentioned in AI-generated responses. The strategies overlap but require different optimization approaches.

We can't control what AI platforms say, but we can optimize your content and online presence to maximize the likelihood of accurate, favorable mentions when relevant topics are discussed.

Ready to be found in AI search??

Get a GEO audit and see how AI platforms currently perceive your brand