Maximize Google with Performance Max
Harness Google's most powerful AI-driven campaign type with expert strategy and optimization across Search, Shopping, Display, YouTube, and more.
Why choose a Performance Max agency
Performance Max campaigns use Google's AI to serve ads across all Google properties. But AI alone isn't enough - you need strategic asset creation, audience signals, and human oversight to prevent waste and maximize results.
Performance Max experts
AI + Human strategy
Strategic oversight of automated campaigns
Asset group mastery
Creative that converts across channels
Audience signals
Guide AI with first-party data
Search insights
Extract and act on search term data
Budget optimization
Control spend across networks
Transparent reporting
Visibility into black-box campaigns
Performance Max services
Campaign strategy
Goal-aligned PMax structure
Asset creation
Images, video, headlines, descriptions
Audience signals
First-party data integration
Feed optimization
Product data for Shopping surfaces
Search term analysis
Insights from PMax search queries
Cross-channel analysis
Network performance breakdown
4x
Average ROAS
200+
PMax campaigns
25%
Conversion lift
30%
Lower CPA
"We were skeptical about Performance Max until Operst showed us how to structure it properly. Now it's our best-performing campaign type."
Lisa Park, Marketing Director at Fitness Pro
Frequently asked questions
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