Generally, people associate hashtags with social media only. However, hold power beyond social media too. Brands & businesses can use hashtags to create an event, launch a product, or celebrate a special occasion. To be precise, hashtags add immense value to marketing.
However, one should implement the best strategies around hashtags to reap the maximum benefits of hashtags. Especially when market demands keep changing with time, you should implement only the top hashtag strategies. Let’s go through them in detail.
Although several marketing strategies make use of popular hashtags, none are as effective as employing your own customized hashtags. Make up your own hashtags and use them consistently on various social media sites and content categories.
Branded hashtags make it easier to distinguish your content and identify it as belonging to your brand. Owing to this, it becomes easier for your fans to follow along with your most recent updates. Additionally, they enable you to monitor all of your content that uses that hashtag from a single page.
Branded hashtags can include your company name, slogan, names of your products or services, the name of a campaign, etc. One or more can be used to advertise your company, goods, and services, events, special deals, etc.
Hashtags To Generate User-Generated Content
In our hashtag marketing strategies collection, this particular hashtag brand deserves special attention. Some businesses produce hashtags they urge their customers to use while generating content about their brand.
These brands benefit from getting tons of free user-generated content that they can reuse or use in various ways. For example, a user sporting the brand’s merchandise could serve as the content. Or, they can be acting as a brand advocate and promoting the company.
Airbnb virtually solely uses user-generated content to generate traffic on its Instagram page. For example, when posting a photo of an Airbnb property, users can use the custom hashtag #airbnb that was created by the company. The company can look through all the posts with that hashtag and repost some images that would enhance its social media presence.
Many marketing techniques use challenges and contests as essential components. But, again, an intelligent hashtag choice can help the message spread.
Marketing professionals should be clear about the purpose of the activity before utilizing contest hashtags. For example, one should be clear whether it is to improve sales, expand your email list, gain more followers, or raise awareness. Additionally, it should be obvious how winners are chosen.
Marketers must encourage users to include hashtags in their postings now that these are in place. However, there are times when a current issue can be used to the brand’s advantage. For instance, some businesses utilized the #icebucketchallenge to raise awareness of their initiatives.
The term “niche hashtags” refers to hashtags widely used within a specific community or industry but don’t have as many users as popular hashtags. People who are interested in that niche follow these hashtags. They can therefore assist you in connecting with a far more relevant audience.
Consider yourself a food blogger who posts cooking instructions for home cooks. Although using popular hashtags may increase your exposure, not everyone who uses them is likely to be a home cook. Use the hashtag #homerecipes to connect with a more relevant audience of people who cook at home and look for home recipes.
Despite having fewer followers than the trending hashtags, the folks who use this hashtag are explicitly looking for what you are selling. Therefore, these people are likelier to stick around and engage with your content in the long run.
This less popular hashtag marketing strategy can give you an advantage and enable you to attract a more targeted audience. This is especially helpful for neighborhood businesses or anyone trying to draw clients from a particular region.
By using location hashtags, you can more effectively reach your neighborhood because only residents of that area will follow its hashtags.
For instance, if you use the hashtag #newyorkrestaurant, you can be sure that those interested in New York City restaurants will follow you. In addition, you can connect with those who might not be followers but are nonetheless interested in your company.
Try to keep your hashtag relevant, memorable, and short. People will find your hashtag hard to remember if it is long and irrelevant. Instead, you can create a hashtag that signifies your event. For example, if You are hosting a musical event, your hashtag can be #Musicconcert2022. This hashtag would significantly define your event, and there will be no confusion among the audience.
Every day, millions of hashtags are posted. Research is crucial to make sure your hashtag is recognizable and relevant. Your chosen hashtag shouldn’t be used so frequently that it loses its purpose. It should also be concise and straightforward. Another element in the research process is the study of rival hashtags. Finally, make sure the hashtag terms don’t imply anything unfavorable.
Hashtags are brilliant when it comes to boosting audience engagement. It also serves multiple other benefits, such as social media presence, social trust, brand awareness, word-of-mouth marketing, and many others. If you are hosting a hashtag campaign in the future, these strategies will serve you well. All the strategies are different from each other and bring something different to the table. Give them a try!
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